Idea: Design a brand identity for a fictional, Australian Cafe
Incorporate: Warm tones, native Australian wildlife, and minimalist design
Result: A cohesive branding kit
Logo without a background
Logo with a background
To create the logo, I was inspired by Australian wildlife, in this case, the Laughing Kookaburra, an iconic species in the Outback.
After experimenting with a few iterations of the Kookaburra, I settled on a rounded, almost vintage-looking logo before selecting the typeface that would best capture the feel of the cafe.
Brand Kit
Color Pallette
Sample Marketting