Speak Up. Speak Out.
Vote.
The Task: Create a multi-platform voting awareness campaign that applies to everybody.
Big Idea: Ads focusing on real life problems that can be solved with 1 vote.
Art Direction, Copywriting: Jay Sundar Rajan
OOH Subway Ad: Flood
OOH Subway Ad: Plastic
OOH Subway Ad: Water
OOH Subway Ad: Wildfires
Mockup
Instagram Ad 1: Plastic
Instagram Ad 2: Pollution
Instagram Ad 3: Bleaching