The Death Grip Cuffs
The Task: How can Liquid Death hijack Valentine’s Day with an innovative stunt that pushes buttons?
Big Idea: This Valentine’s Day, Liquid Death will be selling hand-cuffs and a custom case made from recycled Liquid Death cans to give you more of a grip in the bedroom.
Art Direction: Jay Sundar Rajan Copywriting: Ian Katan, Jay Sundar Rajan
We started off by doing a simultaneous product and video drop on Liquid Death’s website of the hand cuffs.
After the website posts, we posted on Instagram as well.